Film

The Goods: Live Hard, Sell Hard


The Goods: Live Hard, Sell Hard (2009)
★ / ★★★★

Jeremy Piven, Kathryn Hahn, Ving Rhames and David Koechner agreed to take on a job offer from a failing auto dealership business. What started off as an edgy, politically incorrect and very funny movie, after its thirty-minute mark, became an incomprehensible pot of tired jokes and poor writing. What I loved about the first thirty minutes was that it didn’t try too hard to be funny. Each character had his or her own sense of humor and they don’t apologize for it. But then when they finally get to the car dealership, Piven’s character became another man with a dirty bag of tricks who falls head over heels for a woman (Jordana Spiro) about to be married to a man in a boy band (Ed Helms). If Neal Brennan, the director, had taken control of the picture and avoided the sidequests and not focused so much on the so-called heart of the movie, this would have worked as a dark comedy through and through. The movie became so unfocused to the point where I thought of the things I could have done instead of trying to finish the film. I also didn’t appreciate the many cameos from actors and comedians because they absolutely had nothing to offer other than to make the movie that much more muddled and unconvincing. But there was one character that never failed to make me laugh, which was played by Hahn, because even though she’s not given a deep character to play, she carried the character with such aggressiveness and I couldn’t stop laughing every time she opened her mouth. I wish the movie had instead made her the lead character because I think a deeply narcissistic character is far more interesting than a man-boy discovering love. I don’t blame the actors because I think all of them are hilarious in other movies. I mostly blame the lazy writing because it rested on typicality when there are so many rich jokes that could have been told about cars, car dealerships, the people that work there and the customers. With a running time of just about ninety minutes, I assumed that it was going to go by quickly. I was wrong. “The Goods: Live Hard, Sell Hard” started off well but it just didn’t have enough goods to keep me entertained.

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