Justin Bieber: Never Say Never (2011)
★★ / ★★★★
I heard about Justin Bieber in 2009, on YouTube, and thought he was some eleven-year-old kid who could sing really well. After a couple of months, he became an international sensation thanks to rabid pre-teen and teenage girls. Directed by John Chu, “Justin Bieber: Never Say Never” documented the events that led up to Bieber’s performance in the coveted Madison Square Garden. Performing on that stage in a sold-out show established the peak of his career. The film started off strong because it gave me information I didn’t already know. It showed us personal videos before he was discovered by Scooter Braun. As a kid, he had a natural talent for playing drums, guitar, and he could sing songs from various genres with relative ease. There were also some interesting moments when Bieber revisited places in his hometown where he used to perform to get noticed. Where he used to play guitar now stood a little girl playing violin. We learned that he was very close with his grandparents, especially his grandfather, and he was just like a regular kid when he returned home. However, the documentary lost its fast-paced energy as the performance in Madison Square Garden got closer. A stand-out scene was when the film actually showed us the famous Bieber hair flip in slow motion. It was cheeky and I was glad the material wasn’t above that because the hair, arguably, was one of the reasons why the pop star reached superstardom. While the picture cited some of his struggles like contracting an infection in his throat, I didn’t understand why the director failed to isolate his subject and interview him. Instead, the adults around him did the talking. It was obvious that they were hardworking people and they cared about the business but I wanted to hear what Justin had to say. The adults spoke of having a plethora of record labels refusing to be in business with Bieber but the more interesting information was how Justin felt at the time. After traveling across the country which led to so many dead-ends, did he feel frustrated, angry, or disappointed? We didn’t know. The documentary was supposed to be about Bieber so I found it strange and somewhat maddening that he was never asked questions about how he felt, for instance, about having to do over a hundred shows per year and rarely taking a break. He claimed he wanted to make it to every single show. If he was a robot, I would believe him. Instead, I had a sneaky suspicion there was something more to his story. When he was given a chance to speak, it was always somewhere along the lines of, “Go after your dreams!” I just couldn’t help but feel restless. Perhaps the managers were concerned about Bieber saying something he would regret later on. But, in my opinion, if they did have such reservations, why make the movie at all? The most likely answer is money. I’m afraid Beliebers would see this film and retain the idea that celebrity happens overnight. I enjoyed the first forty-five minutes but the rest felt too idealistic, too superficial.